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The concept of creating an impression in two minutes or less is even more powerful in today’s frenetic, instant gratification world.  Chance meetings happen not only in elevators or city sidewalks.  They can happen online through social media.

Communicate to impress in four easy steps:

KISS – Keep It Super Simple!  Your message should be professional, but able to be understood by anyone over the age of 10. Make sure when you talk you avoid jargon so everyone understands what you are talking about. You don’t want to have people confused or spending too much time trying to catch up in the conversation.

Secretly sell yourself – Highlight your unique abilities, accomplishments and what value you add to the potential relationship.  Showing off your assets without overtly selling yourself, leaves a lasting impression. You want people to know that you can provide a unique skill set to the team or relationship.

Know your stuff – Always be prepared for follow up questions. This means doing your research and tailoring your message to the audience.  That extra 5 minuets you spend researching can save you from a lot of embarrassment down the line. Be confident!

Follow up – Regardless of the situation…business prospect or a budding friendship…following up a day or so after the initial meeting shows your interest and professionalism.  This could be the difference between becoming memorable or quickly forgotten.

Effective communication can impress anyone and really make you stand out in the crowd!

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